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The new single data protection act regarding Europe’s privacy laws

The General Data Protection Regulation (GDPR) is the biggest change in data protection laws for 20 years, and when it comes into effect on May 25th, 2018, it intends to give European citizens back control over their personal data. Its impact won’t just be felt in Europe though, as it will have wider implications for companies across the world that hold data on the continent.

While great news for individuals, it presents complex problems for companies. As a case in point – they could face fines running into tens of millions of Euros if they breach the new directive. With that in mind, here is a simple explainer to answer the key questions.

What’s GDPR again?
It is a new set of rules governing the privacy and security of personal data laid down by the European Commission.

The new single data protection act will make major changes to all of Europe’s privacy laws and will replace the outdated Data Protection Directive from 1995.

What is the point of the new laws?
They have been designed to give power back to citizens over how their data is processed and used.

Under the new rules, individuals have “the right to be forgotten”, meaning they will be able to request that businesses delete their no longer necessary or accurate personal data.

Plus, the intention is to simplify the regulatory environment.

How will this impact individuals?
As well as the right to be forgotten, the law holds provisions that could potentially increase consumers’ rights over their data.

But there is a huge grey area about how it will apply in reality. The laws mean that in theory people could ask social networks like Facebook to delete their profiles.
Laws relating to freedom of expression will stop “the right to be forgotten” extending to news articles.

But there is the potential for individuals to transfer their data from one service to another more easily – which is great news for consumers, making it simpler to swap utilities, insurance or ISPs.

How will this impact my business?
This shake-up of data protection laws is all well and good for individuals, but it could mean fines for businesses that don’t comply with the laws. This is because data breaches have become increasingly common in recent years.

How much will it cost?
The biggest change to the law is the increase in the amount of money regulators can fine companies who do not comply – up to 4% of their global turnover or 20 million Euros, whichever is greater.

But I’m not in the EU – will it affect my business?
GDPR has serious implications for companies in countries outside the EU. So even if you’re based overseas, but hold data belonging to anyone living in Europe, you’re liable.

So, in short, if you process data that belongs to individuals living and working within the EU, you will be subject to aspects of the directive.

What should businesses be aware of?
The Information Commissioner’s Office in the UK recently released a set of guidelines to help businesses prepare for GDPR.

It also recommends that companies review privacy notices and ensure there is a plan in place that allows them to make any necessary changes to be in compliance with GDPR.